Every page should have a mission and overall purpose.
Without a guiding principle behind every page, you’ll struggle to connect with your audience.
“For any digital marketer, landing pages are an essential tool for generating leads and sales. After a visitor clicks on an ad, a contest page, or a link in an email, a landing page is their first touchpoint. The value and relevance of this offer will most definitely have a major impact on whether the visitor converts to a lead or sale.”
Unbounce Marketing reviewed 18,639 landing pages for its report on how to maximize conversions on landing pages. Here are some of the key findings:
The best way to create an effective landing page is to ask yourself the following questions:
- What is the point of this page?
- What are my goals of this page?
- When someone visits this page what do I want them to do?
- What is the best way to get my message across? Is it video? Images? Text?
- How can I make the content more interactive?
- How can I optimize my page to load quickly?
- Is the page mobile friendly?
- Is the copy concise?
- How will the page be promoted? How will I use industry influencers to build social proof?
The answers to those questions will help you focus your mission and objectives for the page. By keeping your page short and simple, you’ll ensure that you’ll maximize conversions and interaction.
Joe Gullo