Connecting genuine and engaging content with various audiences can be challenging.
Creating quality content takes time, research, and follow through even after the article and content has been published online.
To understand the challenges facing content strategists, SEMRush and Content Marketing Institute surveyed
1,884 content marketers and project managers about various topics.
The top challenge, according to the survey, was developing content that resonates with target audiences, developing ROI plans, and finding/researching the most revenant topics to their audience.
“Сontent has proven to be one of the most powerful marketing tools. However, even the content marketing practitioners that have risen to immense heights in their profession, still have to work hard and strive to make sure the result of their efforts meets both business needs and the expectations of their target audiences.”
The following infographic highlights key points of the survey:
What are some of the challenges you face when creating and promoting your content?
Joe Gullo