Laws of UX
Jakob's Law
Users spend most time on other sites — they expect yours to work the same way. Leverage familiar patterns (nav on top, logo links home, search in header). Novelty has a cost.
In plain terms
People expect your site to work like the others they already use, so familiar layouts are easier than clever new ones.
Why this matters
When your site behaves like the ones people already know, they spend their effort on the task, not on decoding your interface. Novelty taxes everyone, but hits people with cognitive disabilities and screen-reader users hardest.