You’ve taken the time to research and compose a post on your website and now, you’re wondering where are the readers?
In today’s digital age, there are multiple ways people can come across your post – social media, search, word of mouth, or directly on your website.
Each way takes a unique approach as there are different motivating factors to get someone to click and read your post. Someone who is using social media is likely a passive information consumer and may click on very few articles. A person who is searching for something is an active information consumer – seeking information about a particular issue or question.
These are broad assumptions of typical users but can be useful when trying to get into the mind of different digital consumers. Take a look at how you and those close to you consume information and the tools you use to get the information you’re seeking.
To The Web looked at a number of factors that affect your ranking on search engines. Those include competitiveness of a keyword, on-page optimization, and off-page factors.
“If search engines can’t find your content, people won’t either.”
What makes an excellent page?
- Works well on mobile and desktop devices
- Loads quickly
- Doesn’t spam
- Advertisements are not overwhelming
- Provides unique insight and information
- Utilizes images, videos, and interactive elements where appropriate
The following infographic provides additional tips on how to rank higher on search engines.
Joe Gullo