There is no magic strategy that will guarantee your posts will get clicks, shares, or likes.
The most successful posts have the ability to tap into emotions, is relevant and important to the reader and can further build on connections.
According to Promo, most people cite emotions as one of the main reasons for sharing; however, that’s only one part of creating successful social media content.
Promo found that people want to share content that helps create a positive identity for themselves online.
This is important because a post can be emotional but may not to relate to someone and who they are. When we share someone on our feeds, it’s almost saying we endorse this piece of content we’re sharing on our feed.
This makes it extremely important to truly understand your audience and what they are looking for.
An infographic by Promo provides insights into what drives people to share content on social media.
Most successful posts
Here are some of the most successful posts that can generate results:
- Lists
- Quizzes
- Videos
- Q&A
Joe Gullo